By Victoria E. Dye
All Aboard for Santa Fe specializes in the AT&SF's advertising efforts to spotlight Santa Fe as an awesome tourism vacation spot. the corporate advertised the healthy merits of the area's dry desolate tract air, a powerful promoting aspect for japanese city-dwelling tuberculosis victims. AT&SF additionally joined forces with the Fred Harvey corporation, proprietor of various inns and eating places alongside the rail line, to advertise Santa Fe. jointly, they built fabrics emphasizing Santa Fe's Indian and Hispanic cultures, selling artists from the area's paintings colonies, and created the Indian Detours sightseeing tours.
All Aboard for Santa Fe is a finished examine of AT&SF's early involvement within the institution of western tourism and the mystique of Santa Fe.
ABOUT THE CONTRIBUTORS
Victoria E. Dye, a local New Mexican, spent her youth exploring the Southwest along with her kinfolk. After operating for over a decade in New Mexico's tourism undefined, Dye moved to California to accomplish a level in historical past on the collage of California, Davis, and a master's measure in historical past at California nation collage, Sacramento. Dye presently is living within the Davis area.
"A really nice addition to the literature describing the influence of the arriving of the railroads to New Mexico and the West." -- buddies of the Cumbres and Toltec Scenic Railroad, Inc.
"[This is] a major ancient examine of ways the promoting efforts of the AT&SF impacted town of Santa Fe and the encircling area. It indicates one point of railroad heritage that has frequently been ignored yet which had an important influence. scholars of the Santa Fe Railroad and the area will take pleasure in it, as will all who realize that railroads are frequently greater than trains and tracks." -- nationwide Railway Bulletin
"A well illustrated and obviously written examine the evolution of a sleepy, distant village to stylish middle for the humanities, superb eating, golfing and skiing." -- Santa Fe New Mexican, NM
"This is a crucial research of the stimulation and development of tourism within the region." -- Wagon Tracks
"This historical past of railway merchandising within the Southwest from 1890-1930s may well specialise in the Atchison, Topeka and Santa Fe Railway, yet its advertising classes are a must-read for someone working a railroad at the present time. . All Aboard for Santa Fe sticks out from different AT&SF histories since it so completely investigates how the railway promoted Santa Fe from the overdue 1800s to the start of WWII." -- precise West
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Extra resources for All Aboard for Santa Fe: Railway Promotion of the Southwest, 1890s to 1930s
All Aboard for Santa Fe: Railway Promotion of the Southwest, 1890s to 1930s by Victoria E. Dye